Big Green Purse - Use Your Spending Power to Create a Cleaner,
Greener World by Diane MacEachern
Today we have a great new book on our
Monday's green book series targeted especially for green women:
Big Green Purse - Use Your Spending Power to Create
a Cleaner, Greener World
Author: Diane MacEachern
Diane MacEachern is a bestselling environmental writer, sought-after
public speaker, and founder of www.biggreenpurse.com.
She has advised the U.S. Environmental Protection Agency,
World Bank, World Wildlife Fund, and many other agencies and
nonprofit organizations focused on protecting the planet.
The author of the bestselling Save Our Planet: 750 Everyday
Ways You Can Help Clean Up the Earth, she lives in the Washington,
D.C., suburbs in the energy-efficient home that she helped
design and build more than twenty years ago.
Publisher: Avery Publishing Group
Published in: March 2008
What it is about: Diane MacEachern
argues in Big Green Purse that the best way to fight the industries
that pollute the planet, thereby changing the marketplace
forever, is to mobilize the most powerful consumer force in
This book is a call-to-action for women to use their power
as buyers (women spend 85 percent of every dollar in the marketplace)
to make a difference. MacEachern's message is simple but revolutionary:
if women harness the "power of their purse" and
intentionally shift their spending money to commodities that
have the greatest environmental benefit, they can create a
cleaner, greener world.
In the book, McEachern targets 25 commodities where women's
dollars can have the greatest impact, including food, clothing,
cars, computers, coffee, cleansers, furniture and flooring.
Why you should get it:
1. We forget too much how much power we hold in our hands
as consumers and how much good we can do with it. This book
is a perfect guide for using this power in a green and wise
2. The book demonstrates the important concept of small steps
can make a big difference.
3. You can find in the 'Big Green Purse' recommendations (both
'thumbs up' and 'thumbs down') on hundreds of green options.
What others say on the book:
"Big Green Purse explains, in layman's terms, concepts
like nanotechnology, lists names of companies women can trust
and walks buyers through difficult choices in everything from
food to lawn care to clothing" (Plenty
This book will be published on March, but you can already
it. You are also welcome to check Diane's website - The
Big Green Purse, which offers eco-lifestyle tips and shopping
suggestions, as well as opportunities to join One in a Million,
a campaign to encourage one million women to shift $1,000
of their household budgets to eco-friendly products and services.
book review was originally posted on Eco-Libris blog.
Big Green Purse website
2. The book on Amazon.com
Eco-Libris green books page