This tip is part of our weekly series of green printing tips, where we bring you information on green printing in collaboration with Greg Barber, an experienced eco-friendly printer.

Green Printing Tip No. 2: How using eco-friendly printing practices while printing a brochure or a book will save me money?

I would suggest using a less expensive paper in 100% post-consumer waste, recycled paper. Many of my clients use 90 brightness paper, instead of 96 brightness, which saves them 50% on the paper. That might save 20% overall in your printing.

This paper can be used for printing brochures, flyers, newsletters, books, stationery, pocket folders, etc.

One example is the book Food For Thought: Hazon's Sourcebook on Jews, Food & Contemporary Life which was printed on this paper. Here's some food for thought - this 130-page sourcebook not only looks terrific (you can see it even just by looking at the cover), but was also printed within its original budget and of course is friendly to environment, all by using the less expensive paper 100% post-consumer waste, recycled paper. Needless to say that no compromise on the quality was made!

This tip was originally published on Eco-Libris blog.

For more information please visit Greg Barber Company's website -

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